Welcome back to Season 11 of the IAB UK Podcast. We’re kicking things off with a discussion about ad-supported streaming, the value exchange and how the cost-of-living crisis could impact streaming subscription models. 

To get deep into this hot topic, IAB UK's CMO James Chandler is joined by Vevo’s Senior Research Manager Cass McDonald and friend of the IAB, Omar Oakes, editor of The Media Leader. Their conversation covers the very fundamental issue of what defines TV and whether we’re using the right language, the balance of hybrid models, why shared experiences remain vital and the role of national broadcasters in a world of global companies.

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