Behind The Screens: the growth of TV streaming, with Alex Hole from Samsung Ads
After a short break for a less-than-ordinary summer, James Chandler is back behind the mic for another season of discussion, insight and inspiration from across digital advertising. In this episode, James chats to Samsung Ads' Alex Hole about their new white paper 'Behind the Screens' which reveals that during the first half of 2020, streaming accounted for more TV time than linear. Alex also gives us a 101 explainer on AVOD versus TVOD and shares why he found himself briefly living the life of a white van man in the early days of lockdown. Check out Samsung Ads' white paper at iabuk.com/research and read their article as part of IAB's Guide to Digital Innovation here: https://www.iabuk.com/digital-innovation-guide
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