Behind The Screens: the growth of TV streaming, with Alex Hole from Samsung Ads

After a short break for a less-than-ordinary summer, James Chandler is back behind the mic for another season of discussion, insight and inspiration from across digital advertising. In this episode, James chats to Samsung Ads' Alex Hole about their new white paper 'Behind the Screens' which reveals that during the first half of 2020, streaming accounted for more TV time than linear. Alex also gives us a 101 explainer on AVOD versus TVOD and shares why he found himself briefly living the life of a white van man in the early days of lockdown. Check out Samsung Ads' white paper at iabuk.com/research and read their article as part of IAB's Guide to Digital Innovation here: https://www.iabuk.com/digital-innovation-guide

Hosted on Acast. See acast.com/privacy for more information.

More from The IAB UK Podcast

  1. 15:44Digital Adspend 2023 in focus, with IAB UK’s Elizabeth LaneApr 24, 2024
  2. 21:40Spotlight on sustainability, with GroupM’s Dave SandhamApr 18, 2024
  3. 27:33The rise of content creators, LIVE from The Last Thursday ClubApr 03, 2024
  4. 23:22A new era for podcasting, with Bauer Media Group’s Lucie CaveMar 28, 2024
  5. 24:45The evolution of omnichannel marketingMar 20, 2024
  6. 24:59Leadership Summit 2024 specialMar 14, 2024
  7. 10:26An interview with Sky News’ Sophy Ridge, live from Leadership Summit 2024Mar 12, 2024
  8. 27:04International Women’s Day 2024 LIVE from The Last Thursday ClubMar 06, 2024
  9. 23:59Making disability inclusive advertising the default, with Ellen Hammett & Sonali RaiFeb 28, 2024
  10. 22:41The AR Advantage, with Make My Day's Will ScougalFeb 21, 2024