Apple has entered the smart eyewear market and this means that this new category is going to go from strength to strength.

Nick Coffer is joined by Sébastien Brusset to explore the key issues facing the optical industry:

What are the latest technologies?

What are the challenges to get products to market?

Will eye health remain at the heart of these products?

What risks do these products pose to eye health?

Who will wear these glasses? Will they appeal to the core market of 45-70 year olds?

Are opticians ready for these new products?

Do they need more training?

Can they maintain their margins if they sell these products?

Will it be down to the opticians to repair them?

All these questions have been explored by an incredible committee of experts, put together by Silmo, as part of their look at the future of the optical industry, Silmo Next. This podcast brings together and summarises the wealth of expertise and knowledge which came to the fore in the first two sessions of this committee.

A must-listen episode for anyone who wants to be ready to the changes ahead in the optical market.

For more information, go to www.silmoparis.com

A Boutique Broadcast production, for Silmo

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