Speaking from his Vermont farm, Spartan founder and CEO Joe de Sena tells Paco Roche how the company were ready to pivot to digital almost immediately, with De Sena creating his own daily news channel kicking off Spartan Race's 24-hour digital cycle that also includes workouts, advice and a 24-hour Zoom channel.

De Sena also explains the impact coronavirus has had on Spartan as a company, which has had to furlough 75 per cent of its staff. Despite the adverse effect of the virus, however, De Sena believes there is real opportunity for company's to still make an impact and even grow, predicting a bounce-back effect once people are able to resume their lives.

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