TikTok, Spotify and Shazam what's changed in music marketing?

In the latest episode of The Drum Network podcast, industry experts explore the evolving landscape of music marketing. Join Dare Balogun from M&C Saatchi Sports & Entertainment, Kristen Mitchell from Wasserman, Glenn Minerley from Momentum Worldwide and Sara Yazdani from Creativ Strategies as they discuss the impact of digital platforms, social media, and live performances on promoting artists, tracks and brands. Gain valuable insights into measuring success, navigating PR strategies, and the changing dynamics between artists, labels, and fans.  

Hosted on Acast. See acast.com/privacy for more information.

More from The Drum Network Podcast

  1. 48:36Community marketing 101Apr 18, 2024
  2. 42:44TikTok, Spotify and Shazam what's changed in music marketing?Mar 28, 2024
  3. 33:40Creators everywhere: the rise of influencers and creative collaborationMar 07, 2024
  4. 37:07M&A consolidation and spend: the outlook for 2024Feb 05, 2024
  5. 43:05How can psychology inspire more effective marketing?Jan 25, 2024
  6. 34:24Is disruption in healthcare marketing reaching a peak?Jan 11, 2024
  7. 37:12Performance marketing 101Dec 07, 2023
  8. 43:24Luxury retail in 2023: high-end marketing during the cost of living crisisNov 23, 2023
  9. 40:21B2B influencer marketing: Who's leading the pack?Nov 08, 2023
  10. 32:19Retail media 101Oct 25, 2023