One of the KPIs buyers are looking for when analyzing a business is its conversion rate - the number of users who converted as a percentage of the total number of users that visit your site. A steadily increasing conversion rate can mean that your brand is becoming better known or your messaging is more attractive - and that’s something that’s attractive to the buyer as well.  

A decreasing conversion rate - unless you’re getting a lot more users to the site - that could indicate something’s wrong.

So what are the vital metrics we need to analyze to move towards maximizing CRO?

Courtney Lindau Lee is the Partner and Head of Practice at Nimble Gravity.

This episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence.

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