Jody is a very stylish and clever woman who has been running her creative agency for over 25 years now. Not a lot of women can make a claim like that! Born and bred in Mackay in a very close family, Jody and her sister grew up exploring the rainforest and the beaches around the Whitsundays. Her Dad had gone there to do a job as a young man, and never left! Jody enjoyed her school days in Mackay but decided very early on that she wanted to be a business owner, and she was quite strategic about it. After finishing school, Jody decided to do a specific advertising and design course based in Brisbane, but she couldn't get in for the first year, so she became a photographer for her local paper.

Then, after a year she headed to Brissie and qualified with a degree after one (very tough) year. That was followed by her time freelancing, and setting up an agency with two business partners. That business did not survive for long, and so Jody headed back up north to her family and friends in Mackay. It wasn't long after that, that she started her agency, redhotblue, in the rumpus room of her parent's house and one of her first clients was Hog's Breath, which is a big company for a startup agency. Jody tells the story of her first campaign for them which is very funny and won her the business as a client. These days Jody runs a team of designers, branding specialists, and more, and she and her team particularly like to work with business owners right from the beginning of their business life and to grow alongside them. You are going to love this woman!

This episode is proudly sponsored by redhotblue. This full service marketing agency has recently notched up 25 successful years in business and are known for producing unique, award-winning design, advertising and marketing for purpose driven businesses. Everything created by redhotblue has purpose and strategy, aka 'Intelligent Creativity.' To find out more go to https://redhotblue.com.au/.

Hosted on Acast. See acast.com/privacy for more information.