Build Your Brand

Having a personal brand is becoming more and more important these days. Gone are the days where you can Tweet without consequence, so it’s even more valuable to have a control over your personal brand. But where do you even begin? And with the line blurring between what is firmly professional and what is firmly personal when it comes to your online presence, how do you avoid the pitfalls when curating your brand? This week, we’re sitting down with Jocelyn and Geneva, two branding powerhouses, to talk all things personal branding and just what you need to do to own your space on the internet.

Featured Guests:

Geneva Vanderzeil ( - find her on Instagram @apairandaspare

Jocelyn Liipfert Lam ( - find her on Instagram @liipstiik or @jliiplam

Find extra show notes at, and follow us on Instagram and Facebook @sassyhongkong.

Got some feedback or questions for us? Email the Sassy Speaks team directly at!


A Create Productions Podcast

Hosted on Acast. See for more information.