Ola Sars lives in Stockholm in Sweden and he is a successful serial music tech entrepreneur. He is the founder, CEO & chairman of Soundtrack Your Brand. Previously he started a number of successful business is the music/audio industry including e.g. Beats Music Beats by Dr. Dre.

Soundtrack Your Brand is a company that offers a cloud-based music streaming platform designed specifically for businesses (B2B). It provides licensed commercial music and analytics insights, plus curated playlists, customisable scheduling, and offline playback to help businesses create a unique and cohesive brand identity through music.

Topics that we talk about include:

• What Soundtrack Your Brand is, what the product is about, it’s value, who uses it, why and how
• The importance of data at Soundtrack Your Brand
• Data-driven use-cases implemented at Soundtrack Your Brand
• Complexity of building digital music streaming products
• Differences between B2B music streaming (e.g. Soundtrack Your Brand) vs. B2C music streaming (e.g. Apple, Spotify)
• Update of their road to profitability
• If and how data & AI helps in achieving profitability at Soundtrack Your Brand
• Current plans for investing in data & AI at Soundtrack Your Brand
• Generative AI in the B2B music streaming industry
• Interesting future trends for the next few years in the B2B music streaming industry
• Artists, music creators and their compensation in the B2B and B2C music industry
• Key metrics & dashboards that Ola looks at every day as the CEO of the company

The podcast was recorded by Adam Kawa (GetInData). Find more about our data, analytics, cloud, and MLOps projects and services at getindata.com or contact us using hello@getindata.com.

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