In a media climate where attention is more important than ever, podcasting’s power as an engagement-heavy lean-in medium is being overlooked by many marketers according to Jon Evans. The host of The Uncensored CMO, Evans has built his podcast on a foundation of brutally honest guidance for advertising executives and brand marketers, and says that podcasts are an underutilised channel for marketers seeking to get their message across.

In this week’s episode, Rhianna Dhillon and Adam Shepherd talk to Evans about how he made the jump from finance to marketing, why podcasts are such a crucial tool for brand-building, and how the podcast industry needs to do a better job at selling itself to marketers, as well as why podcasting should be treated as an influencer medium.

Hosted by Rhianna Dhillon and produced by Ollie Peart for Haymarket Business Media.

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