It’s Not WHAT You Know, It’s WHO You Know!

Episode #138 // I recently had a robust after-dinner discussion over this old expression. It’s often said by someone who’s trying to explain the reasons behind another person’s success. And, yes, it’s designed to somehow diminish their achievements.


It implies that learning and knowledge are inherently more noble and worthwhile than building relationships… or perhaps there’s an element of favoritism or nepotism at play… or that anyone who leverages their connections is (at best) taking a shortcut and (at worst) doing something vaguely distasteful.


This episode explores why the attitude that it’s not WHAT you know, it’s WHO you know can be damaging, and takes a deep dive into some of the key areas that will really determine the level of success you enjoy, in any area of your life.


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