Kickstarting overseas sales with SunGod

Nick Hewer interviews Zoë and Ali Watkiss, the founders of SunGod, a company that makes ‘adventure-proof’ sunglasses and goggles. In this episode, Zoë and Ali discuss funding their business through a hugely successful crowdfunding campaign, the benefits of selling direct to international consumers and how they’ve built a global community of brand ambassadors.

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