Thin Neu - Founder, Cupcake Central

Thin (said as Tin) is an amazing guy - he's very inspirational! Born in a refugee camp in Thailand, he, his parents and extended family arrived in Australia when he was a baby, and he had an entrepreneurial streak from a young age. He talks about how his parents funded his first venture, which was to buy a car from overseas for $8000, fix it up and sold it for $14,000 and so his business career started! Thin did well at school and was always learning but it was 12 years ago that he decided to take the plunge and go out on his own. He started Cupcake Central because he saw an opportunity, and had grown it to seven stores before the pandemic and lockdowns hit. In an extraordinary stroke of good luck, he had built an ecommerce store for the business and launched it only just before the lockdowns, so once he recovered from the shock, he set about to build the business online - and it worked a treat! He set up a centralised bakery in West Footscray, an area he absolutely LOVES, and employs almost exclusively from the local area. His biggest problem in the lockdowns was finding enough staff. He now makes about 85% of his turnover online and has lots of plans for growth. Watch this space! I predict great things for Thin and his team.

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