'The paranoia is there's always somebody who's better than you, faster than you, leaner than you, and they're out to get you, so I'm afraid. That is the fish. Fish survive because they're scared and they swim away.’

Perry Haydn Taylor founded Big Fish 26 years ago. The brands he and his team have created include: Dorset Cereals, Gu, Boden, Charlie Bighams, The Biscuiteers, Freddie’s Flowers and a load more.

If you run your own branding agency, thinking of doing so, interested to hear how you can also create top brands or just curious about what makes Perry ‘tick’ then do download this episode.

Perry’s insights are phenomenal. He should write a book!

My book recommendation: Gifts from the Sea by Anne Morrow Lindbergh

Perry’s book recommendations: Eating the Big Fish Adam Morgan

Chocolate: Ritter Sport Dark Hazelnut

Quote: ‘I win or I learn, but I never lose’ Marie Forleo

www.bigfish.co.uk insta: @bigfishdesign

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 You can do it. You will do it. Keep sparkling.

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