S3 E8 Lizzie Deshayes, Co-Founder Fromental

'I think failure is more interesting than success, because going back to the grit, failure does make you reflect on what you've done well or haven't achieved well and how to do it better. Success is just a by-product. If it does happen, that's wonderful. I think failure is far more, far more interesting.'

Lizzie Deshayes, Co-Founder Fromental - a business which is the epitome of craftmanship and design with their silk and rice-paper wallcoverings. She and her husband created their exquisite bespoke hand-embroidered, hand-painted wallpaper company in 2005. And it’s hand made in the truest sense as it takes up to 600 hours for one artist to complete one panel. 

Collaborations have included Savoir beds, a 3d creation with Lalique and their ‘hirondelle’/swallow and a sprinkling of clients include award-winning interior designer Sophie Paterson and the LA/Paris based Timothy Corrigan and hotels and eateries include Sir David Tang’s China Tang at The Dorchester Hotel, The Goring Hotel, London, George Cinq, Paris and The Fairmont, San Fran

Lizzie and I chat about where it all began, we discover more about her DNA, how she and her team have found the pandemic with their artists and clients spread across the globe, her greatest fear after finishing an incredible piece of work, how it works with her hubbie as her co-founder and being a mum, who and what influences her, what skillset she has used to build such an iconic and highly sought after brand and well loads more.

My recommendation: Toasted pecan nuts - found out why in the episode.

Lizzie's music recommendation: Music for the Funeral of Queen Mary ~ Purcell

Chocolate: Leonidas Milk Raspberry Truffles

Quote: 'Creativity takes courage.'~ Matisse

Fromental Design Insta: @fromentaldesign

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Worry less. Smile more. Until the next time … keep your sparkle.


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