In episode 122 of the Glow Journal podcast, host Gemma Dimond talks to the founders of Sunset Daze, Alessia and Marco Angele.

What I love about talking to founders at this stage in their brand’s development (for context, Sunset Daze launched their first product, Liquid Rays, in December of 2022) is that all the really tactile bits that come with a launch are still so fresh in their minds- they’re not looking back on their launch through a wistful lens, there’s no revisionist history, the advice they can share feels as current as it is practical. 

The whole ethos of Sunset Daze is “Feel Good Beauty,” and I felt that tenfold in our chat. These are two founders who are doing this for the love of it, and they’re coming at it from a really interesting spot too (which we spoke about) in that they loved the jobs they were in pre launch, so they weren’t starting something of their own so they could escape where they were at, so rather than the process having this sense of urgency, they could actually take their time with it. 

In this conversation, Alessia and Marco share their take on staying at your job while building a brand on the side, their thoughts on self funding vs bringing on investors, and the risks of launching with a singular product rather than a full suite. 

Read more at glowjournal.com

Follow Sunset Daze on Instagram @_sunset_daze_.

Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com

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