"Change is the way to realize opportunity," --Kenneth Jenny

REALTOR® friends and colleagues: I have a few questions for you. Have you made some changes to your business in the last few weeks, in response to COVID-19? In response to the pandemic, to self-quarantine, to shelter in place -- to keep yourself and your clients safe? Have those changes and the circumstances causing them made you think about your business differently? Have you begun considering which changes are temporary and which may be less fleeting? And which may actually make more sense in a more permanent sense?

That’s what my conversation is about today with Kenneth Jenny -- Managing Director and CEO of tranCen, a consulting company which offers unique strategic business solutions for companies focused on the residential real estate industry. With clients like Zillow Group, MoxiWorks, OpCity, Trulia, Homefinder.com, PRIMEDIA Inc, LendingTree and the list goes on, it may seem like a conversation with tranCen’s CEO may not be accessible or applicable to an everyday practitioner, but I disagree. A former REALTOR® himself and now one of real estate's foremost trend-predictors, Ken is the perfect person with which to have this particular chat.

HEY! What's that song Ken talks about and titled his blog post after? Here it is:

"Defying Gravity" from Wicked - Idina Menzel and Kristin Chenoweth(Ken refers to this song, so as promised, here's a link): https://www.youtube.com/watch?v=O5V9KwppMfs&feature=youtu.be

Lyrics to "Defying Gravity" from Wicked: https://www.allmusicals.com/lyrics/wicked/defyinggravity.htm

I also reference Ken's blog a few times during this episode. To read more, you can access it, here: https://www.trancen.com/blog (and I highly recommend it -- quite good reading!).

KENNETH JENNY: Ken Jenny is an expert in the residential real estate brokerage industry and real estate marketing. Ken is a proven leader and management professional with over 38 years of progressive and diversified experience in the residential real estate industry. From sales agent to corporate executive to visionary, Ken has viewed residential real estate from nearly every strategic vantage point. Real estate firms, media companies, portals and technology companies worldwide have utilized his expertise, strategies and innovations to address the constant challenge of change facing the residential real estate brokerage industry.

You can learn more about Ken, here: https://www.trancen.com/meet-ken-jenny

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