As the cost of living crisis bites, the challenge for the insurance industry is helping to keep families protected.

This week FTAdviser editor Simoney Kyriakou is joined by Stuart Tragheim, chief executive of Holloway Friendly, Debbie Kennedy, chief executive of Lifesearch, and Alan Lakey, founder of CI Expert.

They discuss how the protection industry can make sure their products are seen as essential, rather than non-essential, costs and how advisers can discuss these issues with their clients and keep them engaged with protection.

They also discuss the benefits of payment holiday periods and the perils of clients becoming over-insured.

The FTAdviser Podcast is the podcast for financial advisers, brought to you by FTAdviser. Each week, FTAdviser is joined by guests from the industry to discuss the week in news and pressing industry issues.

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