How Clif Bar Delivers Impact with Roma McCaig, Senior Vice President of Impact & Communications at Clif Bar

Roma McCaig, Senior Vice President of Impact & Communications at Clif Bar, joins host and Vice Dean of the Wharton Social Impact Initiative Katherine Klein to discuss how Clif Bar’s business model produces a virtuous cycle where productive growth delivers positive impact. McCaig outlines the company’s plans to cut carbon emissions, discusses their support of organic food science research, and talks about ways to create a restorative food system. Compostable packaging and plant-based pet treats are just a few of the company’s upcoming sustainability innovations.


Transcript.


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