Small and medium sized enterprises account for as much environmental impact as the entire Canadian transportation industry—yet solving their climate impact requires a unique peer-to-peer approach.

In episode 2 of the second season of The "New Normal" Delve podcast series, Professor Dror Etzion from McGill University’s Desautels Faculty of Management joins journalist Dave Kaufman to discuss the role of small and medium sized enterprises (SMEs) in the global fight for climate sustainability.

“Sustainability is often a source of innovation in good business ideas,” says Etzion. “The question is not whether people are aware and believe that climate sustainability is an issue, but whether they're comfortable in engaging with it wearing the hat of a business owner.”

In his conversation with Kaufman, Etzion Illustrates the power of a “peer-to-peer inspiration model of change” for this diverse and competitive community of entrepreneurs. He also outlines the technologies that are helping SMEs thrive and how the McGill-founded PIVOT action research project and online social platform is encouraging SMEs to take climate action today and for the future.

Read more on Delve and read the transcript.

For more insights, listen to the full interview with Dror Etzion. The "New Normal" is a collaboration between journalist Dave Kaufman and Delve. Each episode looks in-depth at a different aspect of the new normal that we are all navigating due to the COVID-19 pandemic. You can subscribe to the Delve podcast on all major podcast platforms, including Apple podcasts and Spotify.

Dave Kaufman is a Montreal-based journalist and commentator. He has worked for CJAD 800 and TSN 690 Radio in Montreal, CTV News Channel, CTV Montreal, and TalkRadio and SkyNews in the United Kingdom. He has written for the National Post, Montreal Gazette, and Toronto Sun and other publications. Follow him on Twitter at @TheKaufmanShow.

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