E42 - Sonic branding and experiences

In this podcast, Carlos Velasco interviews Prof. Charles Spence (University of Oxford) about his work on sonic branding and experiences. The interview is based on this article: Keller, S. & Spence, C. (2023). Sounds like branding: Cognitive principles and crossmodal considerations for the design of successful sonic logos. Expert Journal of Marketing, 11, 91-117. And here, you can listen to some sonic logos.



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