Why So Many Companies Struggle to Sell Into the Federal Government

Selling and delivering solutions to the federal government takes a different approach than the typical sales cycle. Commercial sector companies sometimes find success in bringing a product or solution to the federal government, but then struggle to grow their businesses and get that critical next contract. Kristin Sargent founded Sargent Initiatives to help companies execute for defense customers. She joins the show to talk about the critical time we’re in today. More emerging and innovative companies are looking to work with the federal government, even as the government deals with the ongoing problem of continuous resolutions and underfunded support programs. Supporting the federal government, and classified contracts, in particular, requires well-oiled operations, including the work done by the Defense Counterintelligence and Security Agency (DCSA).

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