Maximising publisher revenue and redefining privacy
Richard Reeves is joined by James Rosewell, co-inventor, SWAN [Secure Web Addressability Network] to discuss how publishers can not only improve privacy but also maximise revenue by offering advertisers the same or better return on investment to the current in-market offerings. “First-party data strategies on their own are just not going to maximise publisher revenue and have many privacy issues”.
Listen in as they explore what will happen if publishers worked together to create a new fully compliant utility for identity and preferences which is run for the good of society.
Hosted on Acast. See acast.com/privacy for more information.