Why leadership matters: Disney presents the tale of 2 Bobs

How much does management *really* matter? Bob Iger is returning to Walt Disney as CEO less than a year after he retired, a surprise comeback that coincides with the entertainment company's attempt to boost investor confidence and their profits.


ICYMI - Bob Iger was CEO of Disney for 15 years! Then he handed over to Bob Chapec in Feb 2020, just as the COVID-19 pandemic led to park closures and visitor restrictions... uhoh. Then two weeks ago, Disney announced Bob 1, aka Bob Iger would be back!


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