Are you being misled by fake reviews?

We know that being at the top of the search results on Amazon is prime real estate for sellers. Good sales and good reviews help get you there, but some sellers are gaming the algorithm themselves with fake reviews.. But how big of a problem is it - and have you been duped?


In this Which? Investigation Greg Foot speaks to Which? experts about their recent investigations: setting up a fake company on Facebook Business to find out how much fake reviews cost, discovering that an ‘Amazon Choice’ badge is not a badge of approval, and the uncovering of a new type of con that you may have been a victim of - ‘brushing’.


Show notes and references are available here.


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