4: Piera Gelardi, Co-Founder & ECD of Refinery29

Founded in 2005, back when Destiny's Child was still a thing, Refinery29 is now one of the most-visited style, beauty, and lifestyle publications on the Internet.

Co-Founder & Executive Creative Director, Piera Gelardi, talks about how Refinery29 cultivates young writers and creators, how she built the brand into what it is today, the importance of brick-and-mortar experiences for digitally native brands, and how the publication is able to produce so much high-quality daily content.

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Producer: Ben Wagner
Editorial Supervisor: Nicole Ferraro
Music: "Straight West" by Kasket Club, courtesy of Audiosocket

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