When and Why Consumers Love Bad Options

New research from Wharton’s Patti Williams tackles one of the biggest contradictions in consumer behavior: why we love stuff that’s so bad, it’s good.

Hosted on Acast. See acast.com/privacy for more information.

More from Wharton Business Daily

  1. 13:57Is Influencer Marketing Worth It?Apr 26, 2024
  2. 09:14What Is the Role of Customers in the Gig Economy?Apr 25, 2024
  3. 12:45What Does the Labor Side of Manufacturing Need Over the Next Decade?Apr 23, 2024
  4. 13:45Why Extreme Temperatures Make Workers More Susceptible to InjuriesApr 18, 2024
  5. 10:22Should ESG Be Politicized? Why ESG Has Become an Easy TargetApr 16, 2024
  6. 10:39Can Intrapreneurship Help Close the Racial Wealth Gap?Apr 12, 2024
  7. 16:49Understanding the Value of Networks for Mothers Reentering the WorkforceApr 11, 2024
  8. 10:53The 4-Day Workweek: How Insomnia Cookies Shortened its Workweek While Driving GrowthApr 08, 2024
  9. 10:45How Will AI Impact the Supply Chain?Apr 04, 2024
  10. 13:58What Are Some of the Keys to Responsible Investing?Apr 02, 2024