How Eco-Friendly is Fashion Rental, Really?

Have you heard the one about throwing your clothes away being better for the planet than renting them?

In this Episode, we get the real story on the study out of Finland that spawned so many clickbait headlines, then ask a British retail legend about what's driving the fashion rental boom. We hear from a purpose-driven millennial founder about what her company is doing to ensure rental really is a greener fashion option than buying new clothes; and learn the secrets of eco-friendly dry cleaning (which... is actually wet - who knew?).

Featuring interviews with: Professor Jarkko Levänen of Lahti University of Technology; Jane Shepherdson, chair of My Wardrobe HQ; Victoria Prew, co-founder of HURR, and Dr Kyle Grant, founder of Oxwash.

Head over to to read yours and #bethechange

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