How Do You Value a Football Club's Brand?

Alex and Joe are joined by Bryn Anderson and Declan Ahern from Brand Finance to discuss this year's biggest football brands, how you value them, and how Real Madrid beat Manchester Untied to the top spot.
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The Brand Finance Annual: https://www.amazon.co.uk/Brand-Finance-Football-Annual-2019/dp/1789724759/ref=sr_1_1?qid=1566229750&refinements=p_27%3ABryn+Anderson&s=books&sr=1-1&text=Bryn+Anderson