Adobe's Andrea Rosen on creativity and the future of work
Over the last 10 years Adobe’s annual 99U conference has captured the imaginations of creative thinkers from around the world through its 2 day programme of talks, workshops and collaborations, featuring a who’s who of both industry leaders and rising talent. And alongside the New York conference, 99U has now grown into a year-round online resource for building a creative career.
Today on Tickets I’m joined by Adobe’s Head of 99U Andrea Rosen.
In this conversation we talk about the future of work, how anybody can tap into their own creativity, and where to find some hidden opportunities for creative innovation.
02:30 The beginnings of 99U
08:00 The secret sauce in the conference production
11:00 What 99U’s audience are gravitating to in 2019
19:00 Creativity: lowercase and capital case thinking
29:00 Creatives taking a seat at the strategy table
34:00 Andrea’s favourite talks from 99U
42:00 Why now for ‘the creative future’ at 99U in 2019
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