Realizing the potential of your impact – Europe’s Travel Leaders E1

The Elephant in the Room: that's what some of Europe's travel leaders met in Sofia to discuss earlier this year. From climate emergencies to maintaining resident quality of life, there are solutions all over Europe that are addressing these externalities and changing the way cities are being managed. But is it enough? And is implementation happening quickly enough? We sat down with some of Europe's boldest leaders to learn about what is being done and what is holding them back.


In this quick chat, we sit down with Elke Dens of the Travel Foundation to learn about how Visit Flanders took a different approach to measuring success. Elke shares tips for looking holistically at tourism to find solutions.



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