Conversations the travel industry isn’t having yet | Europe’s Travel Leaders E8

Which conversations are we avoiding in the travel industry? Destination managers and travel industry leaders are under increasing public pressure to follow up their sustainable words with action, says today’s guest, Signe Jungersted. Signe worked on The End of Tourism As We Know It strategy as Director of Development at Wonderful Copenhagen. She continues to lead destinations and communities through change at Group NAO, where she is CEO and Founding Partner. In this episode, she explains why the tourism industry needs to take itself seriously as a solution to the climate crisis and why the best pathway forward for DMOs is to step into a more expansive role.

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