Building alliances, driving EVs, and changing mindsets in Oslo – Europe's Travel Leaders E5

Carbon Neutral by 2030: that’s what Oslo is tirelessly working toward. From a harbour that’s clean enough to swim in for the first time in years through to a huge uptake in EV adoption, Norway is already seeing the benefits of thinking long-term. In this chat with Anne-Signe Fagereng from Visit Oslo, we learn about how this progress is being made within tourism specifically, and the role marketing is playing in ensuring that tourism aligns with the city’s larger goal.

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