S3 E04 I The businesswoman behind Sweden’s biggest blog

Isabella Löwengrip started blogging when she was just 14 and quickly became one of the biggest influencers in the Nordics. Her blog reaches 1.3 million readers a week and she runs several successful beauty, fashion and finance companies, alongside raising two young children. But she tells The Stockholmer she’s also struggled with a very public divorce, media criticism and making close friends. Unlike many podcasts, we say no to branded content and host-read advertising and safeguard the quality of our programmes by carrying out detailed research. You can support The Stockholmer’s fully independent journalism by making a one-off secure contribution of any amount. Click the DONATE button on thesthlmer.com.


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