SaaStr 515: A CEO's Guide to Marketing with Dave Kellogg

No one word strikes more terror in the heart of product-, engineering-, or even sales-oriented founders and CEOs than "marketing." How to understand marketing? How to drive marketing? How to measure marketing? What to look for in a marketing leader? In this session, we'll talk about how CEOs (and other startup execs) should think about, charter, direct, and support marketing.

Full video: https://youtu.be/ggUwcE600xU

 

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