How Trousdale Went From 0 to 1M Listeners in 1 Year Independently

Trousdale is a pop-folk trio born out of the USC's popular music program, consisting of band members Quinn D'Andrea, Georgia Greene and Lauren Jones. In this episode of the New Music Business, we discussed what their creation process entails, self-producing their last releases, as well as how they stayed productive during the pandemic and successfully embraced TikTok.


4:00 Welcome

5:00 The story behind their single “Do Re Mi”

10:00 Self-producing their music

11:40 The creation process for arranging vocals

17:44 Engaging responses from listeners

20:35 Why no music was released before 2020

21:43 Overcoming the pandemic

28:39 The importance of self-care

32:29 Release strategy as independent artists

36:04 Creative partnership with their entire team

42:38 Navigating TikTok

56:45 TikTok trends

1:03:00 Content batching days

1:05:46 What’s next for Trousdale in 2022?

1:08:08 Final question


Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY


Connect with Ari’s Take:


Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/


Connect with Ari Herstand:


Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand


Connect with Trousdale:


Instagram: https://www.instagram.com/trousdalemusic

TikTok: https://www.tiktok.com/@trousdalemusic

LinkTree: https://linktr.ee/trousdalemusicband

Facebook: https://www.facebook.com/trousdalemusic

Youtube channel: https://www.youtube.com/channel/UCSDILgezaZWbAIyf2zqcnaQ

VoyageLA Interview: http://voyagela.com/interview/daily-inspiration-meet-trousdale/

Twitter: https://twitter.com/trousdalemusic


Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take


See acast.com/privacy for privacy and opt-out information.