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This week on the New Music Business podcast, Ari is joined by the completely independent and incomparable neo-soul artist and producer, Madison McFerrin (recorded live at the Labelcoin x Roland House at SXSW last week). McFerrin has earned accolades from the New York Times, NPR, Fader as well as Pitchfork who named her a Rising Artist of 2018. Questlove himself even dubbed her early sound as “soul-appella.” She's been performing and touring for years with appearances from Central Park SummerStage to various jazz festivals and the Late Show with Stephen Colbert’s Show Me Music series. Stay tuned for McFerrin’s debut album, arriving May 12th!

04:47 Welcome

05:23 Debut DJ performance

06:09 Process of creating her debut album

10:32 Production and collaborative approach

12:28 Signature a cappella vocals

14:58 Production and collaborative approach (continued)

18:25 Audience reaction to new musical directions

24:02 Dynamics of her fiancée also being her manager

26:27 Staying "fiercely independent"

34:03 Breaking down the album release process

38:50 Navigating TikTok as an artist in their 30s

46:55 New single "God Herself"

50:56 Q&A: Balancing relationship with manager

53:50 Q&A: Hunger for quality over quantity content

57:02 Q&A: Positive environment for artist and fan relationship

59:44 What it means to "make it" in the New Music Business

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Connect with Madison McFerrin:

Website: https://madisonmcferrin.com

TikTok: https://tiktok.com/@madmcferrin

Instagram: https://instagram.com/madmcferrin

Twitter: https://twitter.com/madmcferrin

YouTube: https://www.youtube.com/channel/UCwg5XVgp0PKI08awh9km6qw

Recorded and filmed by Roland Team

Additional editing and mixing by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

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