This week on the New Music Business, our guest is Jordan Anderson who is the new talent buyer for the legendary Troubadour in West Hollywood.

03:38 Why the Troubadour special and how Jordan got the gig

11:34 The role of a marketing manager and director

13:23 The significance of the Troubadour's size and philosophy of who to book

16:57 The state of the live music industry

21:45 Underplays and working directly with artists

26:37 Keeping your pitch emails short and sweet

31:41 Structuring shows deals

34:23 The reality of being an independent venue

36:55 Investigating emerging artists' streaming and social numbers

41:09 How the Troubadour markets their shows

45:52 Does the Troubadour have any outside promoters?

47:04 Predatory pay-to-play venues in LA 

54:06 Band merch cuts 

57:37 What's on the horizon

1:01:41 Final question

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Connect with Jordan Anderson:

Website: https://troubadour.com

Instagram: https://www.instagram.com/instajands

LinkedIn: https://www.linkedin.com/in/jordancanderson

Instagram: https://twitter.com/thetroubadour

Twitter: https://twitter.com/thetroubadour

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

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