TikTok Music Marketing Grows Up

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Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more.

04:47 Welcome

07:17 Music industry gatekeepers

10:48 Explosion of influencer marketing, working with every major label

12:43 How the TikTok platform has matured

17:03 Artists targeting the correct demographics

24:24 How Songfluencer runs campaigns and achieves artists' goals

32:33 Is it necessary for artists to have a presence on TikTok?

38:20 Advice for artists for don't understand the platform

42:44 Collaborating with both legacy and emerging artists

52:00 Social media posting schedule

56:11 What it means to make it in the new music business

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Website: https://songfluencer.com/

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

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