Creative Music Marketing, Spotify Discovery, TikTok Strategies
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Dustin is a music industry marketing specialist with 15+ years working with major and independent artists, building their brand, presence, and revenue. After spending 10 years as an artist manager he moved to Venture, a digital marketing agency, to develop and run their content marketing service. There he built and trained a team which has created content that’s reached millions of fans for acts including Matt Maeson, Restless Road, American Authors, FLOBOTS, and Zach Top. Dustin is also a well-established influencer on TikTok, with over 35k followers, where he educates independent artists on digital marketing and the music industry.
Learn more about Dustin Boyer at Venture Music: https://www.venturemusic.com/
00:00 - Welcome
05:20 - Fake music business feuds to ramp engagement, Spotify’s Discovery Mode, ad platforms for gaining fans
13:39 - Meta ad strategies for musicians and funnels
21:27 - Tracking conversions and the only platform that properly does this
28:23 - Owning your audience and fan data
35:13 - TikTok ads killing organic reach
37:50 - Breaking out Ashley Ryan
45:33 - Artist growth strategies around content
51:33 - Routine and social media
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Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take
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