How & Why To Put Music Videos on Vevo

David McTiernan is the Head of Artist & Label Relations at Vevo. We discussed everything about how Vevo is generating higher revenues for artists than on YouTube, their emerging artist performance series Discover, other music-related content they allow on the platform and much more. Learn more about Vevo: https://www.hq.vevo.com/


2:51 Welcome

4:29 What Vevo is and how it is different from YouTube

6:46 Official music videos and linear programming

8:11 How do indie artists get their music videos on Vevo’s platform?

13:24 Merging official YouTube channel with Vevo

17:50 Vevo’s monetization and how they pay more than YouTube

23:44 Does Vevo pay the same amount to every distributor?

25:46 What other music-related content Vevo allows

26:47 Where else Vevo exists

29:54 Vevo and YouTube’s shared sales environment

30:41 Promotional editorial support behind the content

32:30 What is pre-roll social media?

35:22 Indie artist success stories within Vevo’s Discover series

43:43 How do artists become a part of Discover?

47:16 What’s the ideal artist pitch?

49:41 Do artists need to be present on TikTok?

52:27 Final question


Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY


Connect with Ari’s Take:


Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/


Connect with Ari Herstand:


Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand


Connect with David McTiernan (Vevo):


Website: https://www.hq.vevo.com

LinkedIn: https://www.linkedin.com/in/davidmctiernan/

Instagram: https://www.instagram.com/davidmctiernan/?hl=en

Twitter: https://twitter.com/davidmctiernan

Spotify Playlist: https://open.spotify.com/playlist/0RWXpStyUbqJer6lmvXmBA?si=MiByvKM9Rh69JPJbwREnjA&dl_branch=1&nd=1


Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take


See acast.com/privacy for privacy and opt-out information.