Sync Licensing Company Explains How Music Gets Placed

This week on the New Music Business, Ari is joined by Lyle Hysen and Kyra Wendel of the sync licensing agency, Bank Robber Music. They discuss everything from how they organize and pitch playlists, what today’s sync fees are looking like, negotiations with record labels and publishing companies, the best pitching methods, and much more! To learn more about Bank Robber, visit https://bankrobbermusic.com. And you can send streaming demos to info@bankrobbermusic.com


4:06 Welcome

5:47 Bank Robber Music and what defines a sync agency

10:39 Organizing playlists in response to briefs

12:39 Partnering with record labels and publishing companies

17:00 Clearing the master and publishing rights

18:51 Pitching playlists, individuals songs and prioritizing certain artists

23:19 Breaking down the sync fees

38:07 Why artists should work with a sync agency

39:15 Business models of sync agents

44:05 Difference between sync libraries and exclusive agencies

47:36 Do artists have a say in where their song may get placed?

49:26 How to work with Bank Robber

52:52 Crafting the ideal email pitch

57:03 Final question


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Connect with Bank Robber:


Website: https://bankrobbermusic.com/

Instagram: https://www.instagram.com/bankrobbermusic/

Twitter: https://twitter.com/BankRobberMusic


Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take


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