Allie X on Creating Her Artist Package, Breaking Into LA and Staying Independent

Today my guest is Allie X. She's a Canadian singer-songwriter and artist who's been living in LA for the last few years. She is an incredibly talented artist and has over 100 million streams and 1.5 million monthly listeners on Spotify.

We talk about what her journey has been like the last few months and how she's shifted her plans and release strategies. Then we go into her background, how she became Allie X, and how she's been so successful without the support of a major label. She has a very interesting story and cool ways of doing things.

Quick links:

2:45 - Moving back to Canada and changing schedule

9:30 - Allie X's work schedule now

11:18 - What Allie X's team looks like

13:00 - Unique business model and the profit share

25:19 - Getting into a publishing deal after moving to Los Angeles

29:49 - Finding the Allie X aesthetic and visual brand

35:30 - Finding the right people to work with and how to reach out to them

38:25 - What does an Allie X promo strategy look like?

47:50 - How the Canadian government has supported Allie X's career and what it takes to apply for these grants

57:00 - What it means to Allie X to make it in the new music business

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