Huib van Bockel is the CEO and founder of the energy drink company Tenzing. Formerly head of marketing at Red Bull, he’s taken his company from start-up to significant player, while maintaining a commitment to environmental protections. But, it's not been an easy journey, one hurdle in fact was his first pitch to Selfridges... which didn't quite go according to plan.

This is taken from our How to be a CEO podcast, you can hear the full episode here.

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