Leader Weekends: How to be a CEO (Deborah Meaden)

We all know who Deborah Meaden is - entrepreneur, investor, long-serving Dragon in the den… and environmental campaigner. Deborah’s involvement with climate causes go back to her college days, and now it’s an increasingly important part of her business. In this episode we talk about:

  •  The urgency of the environment crisis and how business needs to react
  •  Why she would never work in the oil industry
  •  Her selection process for investing in companies
  •  Why we shouldn’t criticise companies as “greenwashers”
  •  The support she believes government should give to SMEs with environmental goals

   

This is a bonus episode taken from our business show How to be a CEO. To hear the full episode click here. Deborah’s appearing at our SME EXPO, which is being held at Excel London on April 25th and 26th. Also appearing will be Reggae Reggae Sauce mogul Levi Roots, Pimlico Plumbers founder Charlie Mullins, style guru Trinny Woodall and Biscuiteer Harriet Hastings. Go to SMEXPO.co.uk for free tickets.


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