Bonus content: Growing a brand with Diageo
This is taken from our business podcast How to be a CEO.
Diageo has just moved to a new HQ in the heart of Soho, London's hospitality centre.
In this episode she tells us:
- What’s it like inside Diageo’s new building
- Why London’s so important to the hospitality industry
- What Diageo did to help hospitality during and after the pandemic
- How to stay relevant but true to your brand’s history
- The mistakes to avoid when marketing your brand
To listen to the full episode click here.
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