Bonus content: Growing a brand with Diageo

This is taken from our business podcast How to be a CEO.

As an SVP at Diageo Catharina von Franck sits on the company's UK board and is in charge of growing iconic brands like Guiness, Johnnie Walker, Baileys and others. 

Diageo has just moved to a new HQ in the heart of Soho, London's hospitality centre.


In this episode she tells us: 


  • What’s it like inside Diageo’s new building
  • Why London’s so important to the hospitality industry
  • What Diageo did to help hospitality during and after the pandemic 
  • How to stay relevant but true to your brand’s history 
  • The mistakes to avoid when marketing your brand 

To listen to the full episode click here.

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