Matteo Vianello - A Life of Channeling Curiosity and Expressing Creativity to Create a Better World
Born and raised in Venice Italy, Matteo Vianello is a Creative and Design leader who has led an extraordinary and varied life channeling his curiosity and expressing his rich creative talent in building brands, launching products, and designing high-performing teams, from design companies to global ads agencies to silicon valley start-ups.
Key discussion points:
- Matteo discusses the impact of growing up surrounded by art in Venice
- The expectations his parents placed on him to be happy
- His Father’s impact on his worldview and his creative identity
- Matteo discusses curiosity and the generative nature of creativity
- We discuss his traditional early education and his Math focused secondary education
- How he entered graphic design via a connection with David Carson
- Matteo discusses his growing interest in graphic design
- Hustling his way into Fabrica Benettons in-house design agency
- The serendipitous experiences resulting from opening all doors
- Matteo discusses Benetton's creative output under Olivero Toscani
- The changing nature of creativity
- The strategic competency of design
- The curse of competency
- The synergistic impact on inhouse creative departments
- The need for more design thinking to solve world-scale challenges
- The evolution of agencies and agility
- His new agency Squero
- His answers to the quick-fire questions
Social Links
Links in show
Hosted on Acast. See acast.com/privacy for more information.