Season 2 Episode 8 | Advertising under the influence
Since Coca Cola used Santa Claus to help sell Coke in the 1920s, advertisers have looked to trusted and influential faces to promote their products. 100 years on, influencer marketing looks very different and seeing #spon on more and more posts and platforms can be confusing. Luckily for us, we’ve got Olly Lewis, MD at THE FIFTH and Alice Audley, Founder and CEO of Blogosphere on this episode to help us understand how it works.
Things get all international in Two Minutes On as James chats ‘down the line’ to Dr Peter Day from San Francisco. Quantcast’s CTO, who will be on stage at Engage in under a week, talks us through machine learning, artificial intelligence and what the hell it means for advertising.
The IAB’s Jessie Sampson and Tom Stevens spill the beans on all the latest Engage goss in Overheard at the IAB and host James Chandler rounds up another episode grilling Facebook’s Nick Baughan. Pirate or ninja, Nick?
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