Sea Life Centre to Fortnite: children's lockdown with Rocket

Rocket are a youth and children's marketing business who help brands understand young people. Their lockdown diaries with children aged 5-11 reveal how kids have reacted to being stuck at home and in this episode James Chandler speaks to James Erskine and Sophie Thirlwell about some of the children's brands that have made a big impression - from Sea Life Centre's lesson plans to Fortnite putting on a concert for 27 million people. Find out more about them at wearerocket.co.uk

Hosted on Acast. See acast.com/privacy for more information.

More from The IAB UK Podcast

  1. 21:40Spotlight on sustainability, with GroupM’s Dave SandhamApr 18, 2024
  2. 27:33The rise of content creators, LIVE from The Last Thursday ClubApr 03, 2024
  3. 23:22A new era for podcasting, with Bauer Media Group’s Lucie CaveMar 28, 2024
  4. 24:45The evolution of omnichannel marketingMar 20, 2024
  5. 24:59Leadership Summit 2024 specialMar 14, 2024
  6. 10:26An interview with Sky News’ Sophy Ridge, live from Leadership Summit 2024Mar 12, 2024
  7. 27:04International Women’s Day 2024 LIVE from The Last Thursday ClubMar 06, 2024
  8. 23:59Making disability inclusive advertising the default, with Ellen Hammett & Sonali RaiFeb 28, 2024
  9. 22:41The AR Advantage, with Make My Day's Will ScougalFeb 21, 2024
  10. 19:41The Joy of Digital, with IAB UK's Joy and Tom StevensFeb 14, 2024