Glenn Fisher talks to Michael Moszynski, the founder and CEO of LONDON advertising about how he got into the industry, why he thought it was the right time to advertise advertising, and the problem with 'digital first' marketing.


Michael Moszynski is the founder and CEO of LONDON advertising, an award-winning creative agency based in London but with clients all over the globe. He began his career working with Saatchi and Saatchi and was instrumental in setting up offices for the group in Hong Kong and New York. You can find out more about Michael and follow him on Twitter here: https://twitter.com/LONDONadman

Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

You can visit the LONDON advertising website here: https://www.londonadvertising.com/

And you can see the recent campaign we discuss here: https://www.londonadvertising.com/londonadvertisingcampaign

How Brands Grow by Byron Sharp is available on Amazon here: https://amzn.to/2DmRcC5

An Attempt at Exhausting a Place in Paris by Georges Perec is available on Amazon here: https://amzn.to/3keoUKD

Antkind by Charlie Kauffman is available on Amazon here: https://amzn.to/3gz8jyT

Catch up on The All Good Copy Podcast here: www.allgoodcopy.com